Are You Ready For CES 2018?

Are You Ready For CES 2018?

Are you REALLY ready for CES? One of the ways to know for sure is to listen to this week’s “Lying on the Beach” podcast by Steve Greenberg and Lois Whitman-Hess. Both are industry veterans who have been attending CES longer than most attendees. Together they have been to more than 70 CES’s

Steve is a monthly tech contributor to NBC’s Today Show and morning TV newscasts around the country. Lois is a co-owner of one of the leading PR agencies in the tech business.

Together they give a detailed description of what it’s like to attend CES, what they look for, how they deal with the size, and what showgoers should expect to see.

Feel free to use this podcast for your editorial content— if you want to interview one or both of us for our take on CES in print or on Skype — contact us ASAP

Thanks so much

Paranoia “Likes” Syndrome

Steve Greenberg, a monthly Today Show contributor, and TV personality on 20-plus morning news shows around the country and Lois Whitman-Hess the co-owner of HWH PR, and author of the blog DigiDame, discuss their lack of “likes” on social media. 

The two of us often commiserate that we don’t get enough “likes” on Facebook, Twitter and Instagram, to show the rest of the world that we matter. We are both proud of our accomplishments, but not with the number of likes we get. We know we are not alone. Millions of people feel the same way.


Misconceptions And Mistakes Of Start-Ups

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It’s amazing how many tech start-ups make the same mistakes and eventually die. TV personality Steve Greenberg and Lois Whitman of HWH PR have witnessed these avoidable blunders so many times over the many years they have been in the tech world. They decided to point out the common ones so future new companies will not make the same mistakes. The goal of this podcast is help entrepreneurs attract investors, strategic partners, and great editorial coverage.


Klea Blackhurst

Shirley Booth

Steve Greenberg and Lois Whitman discuss the Broadway-bound musical Hazel. Hazel was is a TV situation comedy about a live-in maid named Hazel Burke (played by Shirley Booth) and her employers, the Baxters. The five-season, 154-episode series aired in prime time from September 28, 1961, to April 11, 1966. The show was based on the popular single-panel comic strip by cartoonist Ted Key, which appeared in The Saturday Evening Post.

The TV show was turned into a stage show musical by partners Chuck Steffan and Ron Abel. They licensed the rights from Peter Key, son of Ted. Abel wrote the music, Steffan wrote the lyrics, and Lissa Levin wrote the book. Actress/singer Klea Blackhurst is Hazel. Lucie Arnaz directed the show for the New York readings and Joshua Bergasse was the director for Chicago’s Drury Lane premiere.


Did Uber Blow It?

TV personality and Innovation Insider Steve Greenberg and PR expert Lois Whitman are both big users of Lyft and Uber, the dominant online transportation networks that have forever changed the way we commute in cities all over the world. Steve and Lois encourage all of their family and friends to use these car services because they are reliable, trustworthy, very handy and most of all, less expensive than yellow cabs. You can imagine how upset they were when they started to see #DeleteUber posts all over social media platforms. There was a big upset involving the CEO of Uber and his allegiance to President Trump.

Hear all about it on the latest episode of the Lying on the Beach podcast.

Bright Lights


If you haven’t seen the documentary on Debbie Reynolds and Carrie Fisher, called Bright Lights, stop what you are doing, and watch it now. It’s available on all HBO platforms. It’s just terrific.

TV personality and Innovation Insider Steve Greenberg, and PR expert Lois Whitman, of HWH PR, can’t stop talking about the movie. They said you get a fabulous glimpse into the lives of these Hollywood stars, how they related to each other, their Hollywood compound and their friends and family. Todd Fisher, Debbie’s son, provides plenty of insight into family life. Get ready. You also get a glimpse of an elderly Eddie Fisher in his last days.

It’s absolutely eerie that documentarians Fisher Stevens and Alexis Bloom, started this project in April 2014, and finished it 18 months later. The TV film was Carrie’s idea because she wanted to document her mother still working in her 80’s. HBO released the movie earlier than scheduled, as a tribute to these two extraordinary ladies who died one day apart in December.

Click here to hear what they have to say about Bright Lights on their podcast, Lying on the Beach. 


Alexa was the most popular female robot at CES. Everyone was talking about her. She lives in cylinders, home security, TV sets, home management, plus, plus. Many tech categories are thinking of new ways to include the voice recognition software. It’s pretty obvious Americans love giving orders.

TV personality and Innovation Insider Steve Greenberg and PR executive Lois Whitman are very Alexa friendly. Listen to their take on it.

CES 2017



TV personality and Innovation Insider Steve Greenberg and PR executive Lois Whitman just returned from CES 2017 in Las Vegas. It was the 50th anniversary of the largest trade show ever for innovative products. There were more than 3,800 exhibitors covering 2.6 million net square feet. Their feet were killing them after trying to visit every inch of CES. They were in the crowd of 175,000 industry professionals, including 55,000 from outside the U.S. It was all pretty amazing. Steve and  Lois give an overview of what they saw and learned on their podcast, Lying on the Beach.

To see some of the products Steve saw at CES 2017, check out his segment on the Today Show – 


An Inside Look At CEATEC In Japan


TV tech personality Steve Greenberg just returned from CEATEC in Japan.  CEATEC (pronounced “C-Tech”) stands for the “Combined Exhibition of Advanced Technologies.” It is the Japanese equivalent of the Consumer Electronics Show in the U.S. or CeBIT in Europe. Steve was asked to attend the show so that he could be a member of the judging committee that identifies the most innovative products exhibited. Steve found some amazing new discoveries and talked about them with PR honcho Lois Whitman, in this edition of Lying on the Beach.

If You Can’t Tell Us What Your Company Does In Less Than 30 Seconds, You’re Not Going To Succeed


Most founders of start-ups can’t describe what their companies do in less than 30 seconds. Most executives at well-known establishments can’t either. They go on and on. In today’s world, most folks have short attention spans. Serious business people better be able to spell out the winning facts, fast. This is so important for attracting strategic partners, editorial interviews, and social networking. Here is advice from a major TV personality, Steve Greenberg, and PR expert, Lois Whitman, who talk about this topic on their podcast, Lying on the Beach.