More and more journalists are talking about not attending certain press parties and conferences because the focus is no longer on them. The rooms are now filled with way too many “here today, gone tomorrow,” social media influencers. They are the ones who are getting “first class” accessibility to new products and scoops. Watch out corporate America and event planners. If you keep treating editorial writers and broadcasters like second class citizens, you will find yourselves without high profile coverage. TV personality Steve Greenberg and PR rep Lois Whitman discuss the dilemma.
In one of the most unusual documentaries ever made, Alec Baldwin portrays John DeLorean, while real footage from the automaker’s life, is interspersed between scenes. It’s a wild ride. TV personality Steve Greenberg, and PR consultant Lois Whitman—Hess, waste no time dishing on what they think is fact or fiction. You decide.