Eli Packouz (pronounced Pack-ow-z) of Instafloss in North Miami is an inventor— and we love inventors— From music to household appliances, if Eli sees a need he doesn’t sleep until he’s made a better mousetrap. His latest invention is really going to surprise you. He invented what he calls a faster and more perfect water flosser. In just 10 seconds, Eli says your mouth will be cleaner than it’s ever been before. Is that statement — Floss or the Tooth???
Governor Cuomo created Project Cupid to help NY residents tie the knot during this pandemic. Lying on the Beaches On Camera (LOBOC) Lois Whitman Hess and Steve Greenberg talk to Project Cupid participant — and you won’t believe who it is….LOBOC is powered by HandLNewYork.com
Steven Ekstract is a Licensing Guru— He is the Brand Director for Informa Markets Global Licensing Group which encompasses, Licensing Expo Las Vegas, Brand Licensing Europe, Licensing Expo China, Licensing Expo Japan, Licensing Leadership Summit and License Global. Prior to his role, Brand Director, Ekstract was Co Founder and Publisher of License Global for 20 years.
So Steve— first question— please explain to our viewers— what is licensing?