TV personality Steve Greenberg and PR expert Lois Whitman-Hess discuss topics you need to know about — They are NOT on the beach — and they are NOT lying
We use it every day — but do we really know it? Google its part of life but so much of it remains a mystery. Lying on the Beach’s Lois Whitman Hess and Steve Greenberg go behind the Google curtain with Google expert and digital marketing expert Bruce Mishkin. You’ll never see Google the same way ever again.
From left, veterans Giora Israel, Micky Arison and Maurice Zarmati
Emotional moments for Carnival’s 50th birthday commemoration
Maurice Zarmati is one of the original Carnival Cruise line team, he started in 1972 as Southeast regional representative and ultimately became VP worldwide sales, before going on to lead Costa Cruises of North America as president & CEO — Maurice has seen the cruise industry grow as the ships keep getting bigger and bigger AHOY MAURICE— WELCOME ABOARD THE LIDO DECK OF THE SS LYING ON THE BEACH
You may have seen one and not even known it and now Peacock, NBC’s new streaming channel has a series called “The Capture” — it is all about how an incriminating security video might actually be fake video.
So how do we know what to believe? That brings us to Peter Sisson and YAZA, a new platform that authenticates the place, time, and creator of each video. Yaza calls it “Certified Reality.”
Eli Packouz (pronounced Pack-ow-z) of Instafloss in North Miami is an inventor— and we love inventors— From music to household appliances, if Eli sees a need he doesn’t sleep until he’s made a better mousetrap. His latest invention is really going to surprise you. He invented what he calls a faster and more perfect water flosser. In just 10 seconds, Eli says your mouth will be cleaner than it’s ever been before. Is that statement — Floss or the Tooth???
Steven Ekstract is a Licensing Guru— He is the Brand Director for Informa Markets Global Licensing Group which encompasses, Licensing Expo Las Vegas, Brand Licensing Europe, Licensing Expo China, Licensing Expo Japan, Licensing Leadership Summit and License Global. Prior to his role, Brand Director, Ekstract was Co Founder and Publisher of License Global for 20 years.
So Steve— first question— please explain to our viewers— what is licensing?
Even though the Beaches are closed,
Steve and Lois are still “Lying on the Beach,” but in our homes.
Working from home— stuck at home— it
has never been more important than right now to become digitally focused — and
to talk more about that— this week we are honored to be joined by Shelly Palmer
on our podcast.
Shelly Palmer was named LinkedIn’s Top Voice in Technology. He is CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. He is the co-host of “Think About This” on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, and appears frequently as a commentator on CNN and CNBC.
Shelly Palmer shares his
vast digital experience with the listeners of the Lying on the Beach
Podcast.
You must listen to the interview Steve Greenberg and Lois Whitman-Hess did with author Gerald Posner about his new book, “Pharma” for their podcast “Lying on the Beach,” powered by the amazing HANDLstick.
Gerald Posner is an award-winning journalist who has written 12 books, including the Pulitzer Prize finalist Case Closed and multiple national bestsellers. Posner has written for many national magazines and papers, including the New York Times and The New Yorker.
In his new book, “PHARMA: GREED LIES AND THE POISONING OF AMERICA,” Gerald traces the heroes and villains of the trillion-dollar-a-year pharmaceutical industry and uncovers how corruption and reckless profiteering have led to deadly consequences.
Pharma also uncovers the real story of the Sacklers, the family that became one of America’s wealthiest, from the success of OxyContin.
Nordstrom’s 57th St. will alter your clothes for free (even
those that you didn’t buy there) and serve you drinks (you pay, they deliver)
as you shop. Steve Greenberg, a TV personality, and Lois Whitman-Hess, a PR
agent, discuss the ever changing retail landscape. They also talk about the ups
and downs of starting a new company and why most fail.