First It Was FAKE NEWS, Now It’s FAKE VIDEOS —Special Guest: Peter Sisson

Lying on the Beach On Camera with Steve Greenberg and Lois Whitman-Hess

You may have seen one and not even known it and now Peacock, NBC’s new streaming channel has a series called “The Capture” — it is all about how an incriminating security video might actually be fake video.

So how do we know what to believe? That brings us to Peter Sisson and YAZA, a new platform that authenticates the place, time, and creator of each video. Yaza calls it “Certified Reality.”

Peter Sisson is one the brains behind Yaza. He is product-focused entrepreneur who has started 4 other companies. Peter also volunteers his time as a mentor to other startup’s through the European Innovation Academy. Last year Peter was named among the 23 most powerful LGBTQ people in technology by Business Insider.

First It Was FAKE NEWS, Now It’s FAKE VIDEOS —Special Guest: Peter Sisson

 
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Why Can’t Companies “Pitch” Their Own Products?

Lying on the Beach On Camera with Steve Greenberg and Lois Whitman-Hess

With too many years in business of new products, Lois Whitman-Hess and Steve Greenberg make a case for turning to experts to pitch your new product.

Why Can’t Companies “Pitch” Their Own Products?

 
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Inventors Just Can’t Stop Inventing

Eli Packouz (pronounced Pack-ow-z) of Instafloss in North Miami is an inventor— and we love inventors— From music to household appliances, if Eli sees a need he doesn’t sleep until he’s made a better mousetrap. His latest invention is really going to surprise you. He invented what he calls a faster and more perfect water flosser. In just 10 seconds, Eli says your mouth will be cleaner than it’s ever been before. Is that statement — Floss or the Tooth???

Let’s find out

Welcome Eli

Inventors Just Can’t Stop Inventing

 
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Meet “The Brand Man”

Steven Ekstract is a Licensing Guru— He is the Brand Director for Informa Markets Global Licensing Group which encompasses, Licensing Expo Las Vegas, Brand Licensing Europe, Licensing Expo China, Licensing Expo Japan, Licensing Leadership Summit and License Global. Prior to his role, Brand Director, Ekstract was Co Founder and Publisher of License Global for 20 years.

So Steve— first question— please explain to our viewers— what is licensing?

Meet “The Brand Man”

 
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Being Digital in “The Age of Covid-19”

Even though the Beaches are closed, Steve and Lois are still “Lying on the Beach,” but in our homes. 

Working from home— stuck at home— it has never been more important than right now to become digitally focused — and to talk more about that— this week we are honored to be joined by Shelly Palmer on our podcast.   

Shelly Palmer was named LinkedIn’s Top Voice in Technology.  He is CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. He is the co-host of “Think About This” on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, and appears frequently as a commentator on CNN and CNBC.

Shelly Palmer shares his vast digital experience with the listeners of the Lying on the Beach Podcast. 

Lying on the Beach is powered by HandLNewYork.com 

Being Digital in “The Age of Covid-19”

 
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Before You Swallow That Next Pill

You must listen to the interview Steve Greenberg and Lois Whitman-Hess did with author Gerald Posner about his new book, “Pharma” for their podcast “Lying on the Beach,” powered by the amazing HANDLstick.

Gerald Posner is an award-winning journalist who has written 12 books, including the Pulitzer Prize finalist Case Closed and multiple national bestsellers. Posner has written for many national magazines and papers, including the New York Times and The New Yorker.

In his new book, “PHARMA: GREED LIES AND THE POISONING OF AMERICA,” Gerald traces the heroes and villains of the trillion-dollar-a-year pharmaceutical industry and uncovers how corruption and reckless profiteering have led to deadly consequences.

Pharma also uncovers the real story of the Sacklers, the family that became one of America’s wealthiest, from the success of OxyContin.

Before You Swallow That Next Pill

 
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Is The Nordstrom Family Betting Against The Odds?

Nordstrom’s 57th St. will alter your clothes for free (even those that you didn’t buy there) and serve you drinks (you pay, they deliver) as you shop. Steve Greenberg, a TV personality, and Lois Whitman-Hess, a PR agent, discuss the ever changing retail landscape. They also talk about the ups and downs of starting a new company and why most fail. 

Is The Nordstrom Family Betting Against The Odds?

 
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It’s Called A Press Event, Let’s Keep It That Way

Young influencers take over press event.

More and more journalists are talking about not attending certain press parties and conferences because the focus is no longer on them. The rooms are now filled with way too many “here today, gone tomorrow,” social media influencers. They are the ones who are getting “first class” accessibility to new products and scoops.    Watch out corporate America and event planners. If you keep treating editorial writers and broadcasters like second class citizens, you will find yourselves without high profile coverage. TV personality Steve Greenberg and PR rep Lois Whitman discuss the dilemma. 

It’s Called A Press Event, Let’s Keep It That Way

 
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Misconceptions And Mistakes Of Start-Ups

Photo Credit: Lendvo.com

It’s amazing how many tech start-ups make the same mistakes and eventually die. TV personality Steve Greenberg and Lois Whitman of HWH PR have witnessed these avoidable blunders so many times over the many years they have been in the tech world. They decided to point out the common ones so future new companies will not make the same mistakes. The goal of this podcast is help entrepreneurs attract investors, strategic partners, and great editorial coverage.

Misconceptions And Mistakes Of Start-Ups

 
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