Eli Packouz (pronounced Pack-ow-z) of Instafloss in North Miami is an inventor— and we love inventors— From music to household appliances, if Eli sees a need he doesn’t sleep until he’s made a better mousetrap. His latest invention is really going to surprise you. He invented what he calls a faster and more perfect water flosser. In just 10 seconds, Eli says your mouth will be cleaner than it’s ever been before. Is that statement — Floss or the Tooth???
Steven Ekstract is a Licensing Guru— He is the Brand Director for Informa Markets Global Licensing Group which encompasses, Licensing Expo Las Vegas, Brand Licensing Europe, Licensing Expo China, Licensing Expo Japan, Licensing Leadership Summit and License Global. Prior to his role, Brand Director, Ekstract was Co Founder and Publisher of License Global for 20 years.
So Steve— first question— please explain to our viewers— what is licensing?
Even though the Beaches are closed,
Steve and Lois are still “Lying on the Beach,” but in our homes.
Working from home— stuck at home— it
has never been more important than right now to become digitally focused — and
to talk more about that— this week we are honored to be joined by Shelly Palmer
on our podcast.
Shelly Palmer was named LinkedIn’s Top Voice in Technology. He is CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. He is the co-host of “Think About This” on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, and appears frequently as a commentator on CNN and CNBC.
Shelly Palmer shares his
vast digital experience with the listeners of the Lying on the Beach
Tom Campbell is internationally recognized as a technology strategist and marketer. In addition to his own entrepreneurial ventures in electronics, retailing and clean energy, Tom is a leading technology consultant in the public and private sectors.
Tom has served as White House technology advisor in three administrations, and received the Presidential Distinguished Service Award for his “dedicated service to the White House and the Executive Office of the President” and Tom has received special recognition on the floor of the U.S. Senate.
In recognition of his leadership and contributions to the technology industry, Tom has been inducted into the Consumer Technology Hall of Fame. Tom sits down with TV personality Steve Greenberg and PR Maven Lois Whitman-Hess, hosts of the “Lying on the Beach” podcast.
Get Ready, Tech Retail Is Making A Profitable Comeback