More and more journalists are talking about not attending certain press parties and conferences because the focus is no longer on them. The rooms are now filled with way too many “here today, gone tomorrow,” social media influencers. They are the ones who are getting “first class” accessibility to new products and scoops. Watch out corporate America and event planners. If you keep treating editorial writers and broadcasters like second class citizens, you will find yourselves without high profile coverage. TV personality Steve Greenberg and PR rep Lois Whitman discuss the dilemma.
It’s amazing how many tech start-ups make the same mistakes and eventually die. TV personality Steve Greenberg and Lois Whitman of HWH PR have witnessed these avoidable blunders so many times over the many years they have been in the tech world. They decided to point out the common ones so future new companies will not make the same mistakes. The goal of this podcast is help entrepreneurs attract investors, strategic partners, and great editorial coverage.