Even though the Beaches are closed,
Steve and Lois are still “Lying on the Beach,” but in our homes.
Working from home— stuck at home— it
has never been more important than right now to become digitally focused — and
to talk more about that— this week we are honored to be joined by Shelly Palmer
on our podcast.
Shelly Palmer was named LinkedIn’s Top Voice in Technology. He is CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. He is the co-host of “Think About This” on the Westwood One Podcast Network. He covers tech and business for Good Day New York, writes a weekly column for Adweek, and appears frequently as a commentator on CNN and CNBC.
Shelly Palmer shares his
vast digital experience with the listeners of the Lying on the Beach
You must listen to the interview Steve Greenberg and Lois Whitman-Hess did with author Gerald Posner about his new book, “Pharma” for their podcast “Lying on the Beach,” powered by the amazing HANDLstick.
Gerald Posner is an award-winning journalist who has written 12 books, including the Pulitzer Prize finalist Case Closed and multiple national bestsellers. Posner has written for many national magazines and papers, including the New York Times and The New Yorker.
In his new book, “PHARMA: GREED LIES AND THE POISONING OF AMERICA,” Gerald traces the heroes and villains of the trillion-dollar-a-year pharmaceutical industry and uncovers how corruption and reckless profiteering have led to deadly consequences.
Pharma also uncovers the real story of the Sacklers, the family that became one of America’s wealthiest, from the success of OxyContin.
Nordstrom’s 57th St. will alter your clothes for free (even
those that you didn’t buy there) and serve you drinks (you pay, they deliver)
as you shop. Steve Greenberg, a TV personality, and Lois Whitman-Hess, a PR
agent, discuss the ever changing retail landscape. They also talk about the ups
and downs of starting a new company and why most fail.
More and more journalists are talking about not attending
certain press parties and conferences because the focus is no longer on them.
The rooms are now filled with way too many “here today, gone tomorrow,” social
media influencers. They are the ones who are getting “first class”
accessibility to new products and scoops. Watch out corporate
America and event planners. If you keep treating editorial writers and
broadcasters like second class citizens, you will find yourselves without high
profile coverage. TV personality Steve Greenberg and PR rep Lois Whitman
discuss the dilemma.
It’s amazing how many tech start-ups make the same mistakes and eventually die. TV personality Steve Greenberg and Lois Whitman of HWH PR have witnessed these avoidable blunders so many times over the many years they have been in the tech world. They decided to point out the common ones so future new companies will not make the same mistakes. The goal of this podcast is help entrepreneurs attract investors, strategic partners, and great editorial coverage.