There should be a statue of Robin Raskin in front of the Sands Expo and Convention Center in Las Vegas with an inscription that says “She turned this arena into a global stage for the introduction of some of the most innovative products in the world.” As founder of the company “Living In Digital Times,” Robin solicited early stage companies to exhibit their remarkable inventions in this section of CES. She grouped them in sensible product categories for their debut: Digital Health, Digital Money, Fitness Tech, Baby Tech, Family Tech, Transforming EDU, MommyTech TV, Beauty Tech, and Wearables. Each area had their own summit plus events. These companies also take part in other events during the week of CES including a FashionWare runway show, Mobile Apps Showdown, Last Gadget Standing, Robots on the Runway and the KAPi Awards. In this episode of “Lying on the Beach” with TV personality Steve Greenberg and PR expert Lois Whitman-Hess, Robin explains how she manages to be at the forefront of technology all the time.
It’s amazing how many tech start-ups make the same mistakes and eventually die. TV personality Steve Greenberg and Lois Whitman of HWH PR have witnessed these avoidable blunders so many times over the many years they have been in the tech world. They decided to point out the common ones so future new companies will not make the same mistakes. The goal of this podcast is help entrepreneurs attract investors, strategic partners, and great editorial coverage.