Most founders of start-ups can’t describe what their companies do in less than 30 seconds. Most executives at well-known establishments can’t either. They go on and on. In today’s world, most folks have short attention spans. Serious business people better be able to spell out the winning facts, fast. This is so important for attracting strategic partners, editorial interviews, and social networking. Here is advice from a major TV personality, Steve Greenberg, and PR expert, Lois Whitman, who talk about this topic on their podcast, Lying on the Beach.