Tuesday, July 8th, 2008
Gadget Nation, the book that is inspiring Americans to keep on inventing interesting and useful gadgets, is selling out in bookstores everywhere. It has just struck a nerve with American who love to create, then face the challenge of retail distribution, and finally the payoff, big buck rewards. Steve Greenberg, better known as the Innovation Insider, claims there is an “invention in all of us.” This book tells the story of how more than 100 inventors developed their idea and brought it to market. Published by Sterling, the Gadget Nation, is gorgeous to look at and is the perfect coffee table book. In the ever-changing ups and downs of book sales, Gadget Nation has seen sales placing it at the rank of 44 best selling book in Barnes & Noble and according to BookScan it has been ranked the number-1 Best Selling Technology Book anywhere.
Steve has become a media darling. Just last Saturday, he appeared on the CBS Early Show
To order his book, click on the links below:
Barnes & Noble
Amazon.com
To see Steve pretend he is Adam Sandler click here:
Gadget Nation THE MUSIC VIDEO
And finally to hear this podcast which details how the book idea came about and his journey ever since click here: Gadget Nation Podcast
Gadget Nation Book Cover
Steve on CBS Early Show
Steve on CBS Early Show
Wednesday, January 2nd, 2008
Did Emmy-Award winning scribe Aaron Sorkin stick to the truth or play fast with the facts in his Broadway play, “The Farnsworth Invention” about the invention of TV and the patent war that ensured?
Lying on The Beach gets the real scoop from Paul Schatzkin the expert and author of “The Boy Who Invented Television” about the life of Philo T. Farnsworth. In an effort to sort fact from fiction, Schatzkin has posted a website that details scene-by-scene the ways the play, written by the Emmy-Award winning creator of The West Wing and writer of Charlie Wilson’s War, both distorts and is faithful to the real story of the invention of TV. It is a fascinating tale about creating entertainment, rewriting history, and setting the record straight. Schatzkin’s next book is “Defying Gravity, The Parallel Universe of P Townsend Brown,” on the mysterious and elusive inventor of the Ionic breeze air purifier. For more information, visit: thefarnsworthinvention.com and www.ptbrown.com.
Click here to hear Paul’s thoughts on the play.
Paul Schatzkin
“The Boy Who Invented Television”
Wednesday, January 2nd, 2008
Sometimes death does have its rewards…and an amazing view! This week the Lying on The Beach Introduces listeners to one of the world’s most amazing tourist destinations…and final resting places: The Neptune Memorial Reef. Jerry Norman, head of the Neptune Society, a leading cremation company, talks about the stunning new underwater site that’s part lost city, part memorial, and part man-made reef. Located off the coast of Miami, in 40 feet of crystal clear water, The Neptune Memorial way is leading an exciting new trend in alternative ways for memorializing and remembering loved ones. Click here to learn more.
Neptune Memorial Reef
Tuesday, November 6th, 2007
Rosie Appears At NY Comedy Festival Tonight At Avery Fisher Hall
Click here to find out how the TV networks responded to our scoop yesterday about Rosie scoring her own TV talk show. We got the phone calls and the questions on how well we think Rosie will do. All of a sudden our vote and counsel matters. It takes mixing a journalist with a publicist to get the final analysis. Rosie will probably talk about us tonight from the stage unless her handlers get the “upper hand.”
Rosie O’Donnell
Sunday, November 4th, 2007
Click here to download the Podcast
LyingOnTheBeach.com, a pod cast hosted by Journalist Steve Greenberg and Publicist Lois Whitman, got one of biggest scoops in TV land tonight during “An Evening With Rosie O’Donnell” at the Miami Book Fair International 2007. Rosie was on hand to promote her new book,” Celebrity Detox,” to the hundreds of people who showed up to hear her tell all about the ups and down of being in the spotlight. She was dishing pretty hard at her so called “family” on The View when all of a sudden she blurted out that she just signed a deal (the ink is still wet) to host her own TV talk show competing with the guy with the suspenders and the long face. She couldn’t go into more details because her PR handlers were trying to shut her up. Lois and Steve spoke to Rosie privately and the details are spelled out on our pod cast. The picture accompanying the pod cast is Rosie with Steve and the rest of the Greenberg clan. Lois’ husband is far right. Rosie said she always wanted to be Jewish. Click here to hear Steve and Lois wish Rosie a hearty Mazel Tov.
Rosie O’Donnell with Lois, Eliot, Steve and the Greenberg Clan
Tuesday, September 4th, 2007
Click here to download the Podcast
Here is a podcast about some of things you wanted to know about online viral marketing, but were too embarrassed to ask.
Lying on the Beach, a podcast that is produced and hosted by Lois Whitman and Steve Greenberg, recently interviewed Sean Bohan, social media director for McCann Erickson Worldwide. Sean lives in the viral marketing world everyday for clients like General Motors, Microsoft, U.S. Army and Intel.
Sean has agreed to do a series of podcasts with Lying on the Beach because a lot of people are not familiar with the new world of digital marketing and it is quite fascinating. Welcome to the new frontier.
Sean Bohan
Wednesday, June 13th, 2007
Just got back from a two week tour to Eastern Europe—Warsaw, Krakow, Budapest, Vienna, Prague and then Helsinki because we were flying Finnair. 30 in our group with a top of the line tour guide. We were visiting some very serious sites like WWII concentration camps, Jewish communities that were desecrated, cemeteries from the early 1700’s
that had bodies stacked 12 rows high and memorials that had stories to tear your heart out. Don’t feel too bad for us. the 14 days were also filled with the best restaurants, the best music, the best group of strangers to meet up and tour together. The highlight of the trip was our guide, Pavel Cernosek from Prague. He traveled with us from Warsaw on.
the 30 of us were mesmerized by his information, his delivery, and the seriousness of his profession. Lying on the Beach thought it was just too good of an opportunity not to interview Pavel to find out why he is in the tour business, how he got into it and where he hopes to be a few years from now. Click here to hear Pavel and if you ever want to hire
him, email pavel.cernosek@seznam.cz
Wednesday, June 6th, 2007
Click here to download the Podcast
Briggs & Riley, a leader in innovative, high-quality travelware, is giving people everywhere a chance to own a personalized, one-of-a-kind celebrity creation that really travels! It’s all part of the first annual Design For A Cure celebrity auction, which asked top stars to personalize a Briggs & Riley bag all to raise money to benefit the Juvenile Diabetes Research Fund (JDRF) in its mission of finding a cure for diabetes and its complications. For Jim Lahren, Director of Marketing at the company, the idea seemed like a natural way to boost the brand and expand the company’s support of the JDRF in new and innovative ways. The idea also clicked with more than 20 top stars who participated, including Morgan Freeman, Kelly Ripa, Ray Romano, Jackie Mason, Tony Hawk, Jim Belushi, Leah Remini and many more. Each added his or her personal touch to a Briggs & Riley’s 22″ Baseline Carry-On Uprights® with distinctive artistry, decorative crafts, autographs and priceless memorabilia. These one-of-a-kind bags will be auctioned online starting June 14th at www.ebay.com/briggsriley. All proceeds will benefit the JDRF. June 14th also marks the kickoff press reception being held at the chic Grant Gallery in Soho at 6PM. All journalists are welcome to be the first to see the celebrity designed bags before the Gallery’s public display, running through Saturday, June 16th.
Jim Lahren, VP of Marketing at Briggs & Riley, showcases pro-skateboarding entrepreneur Tony Hawk’s self-designed bag. Through the Design for a Cure online auction, this bag and many more will raise money to benefit juvenile diabetes.
Friday, April 13th, 2007
Click here to download the Podcast
Bacon’s is not something you necessarily eat with eggs. Bacon’s is an online resource (web site) that provides PR practitioners with the most complete directory of everyone in the media. Yes, we mean everyone all over the world. We are talking print, broadcast and Internet. Bacon’s gives you the name, the beat, the affiliation, the address, phone, fax and email. It is a ‘must have’ for everyone who has to reach the press. Lying on the Beach reached out to Erica Weinstein, Senior National Accounts Manager, to learn more about Bacon’s. Not everyone in the media knows about Bacon’s and all the other services it provides. Just as we were going to press Bacon’s announced that it was changing its name to Cision which the company says reinforces the distinct but related strength of the worldwide organization. Click here to really get an overview of this tremendous, vital service that most of us can’t live without. Cision empowers everyone., Now all you need is the strength to use everything it offers.
Erica Weinstein
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Wednesday, April 4th, 2007
Click here to download the Podcast
Lying on the Beach is thrilled to have Andrew Fredman of Andrew Fredman Architect LLC as our guest. Andrew is being honored on Saturday, April 21, 2007, by the Westchester/Hudson Valley Chapter of The Leukemia & Lymphoma Society. The fundraiser takes place at The Rye Town Hilton in Rye Brook, New York. Andrew, who resides in Larchmont, NY, is a non-Hodgkins lymphoma patient currently in remission and enrolled in a vaccine clinical trial. Andrew talks to Lying on the Beach about his career, his causes, his lifestyle and his positive work that will make a major impact on all of our fast paced lives. Better words were never spoken.
The Leukemia & Lymphoma Society’s mission is to cure leukemia, lymphoma, Hodgkin’s disease and myeloma and improve the quality of life of patients their families. The Society is the largest provider of funding to blood cancer research in the country.
Tickets are $275 per person. All net proceeds go directly to the Society’s programs to fund research, education and local patient services. If you would like further information please call Dina Mariani or Marielena DiMatteo at the Chapter Office at (914) 949-0084.
Andrew Fredman
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